Mar 09, 2011 MIT Media Lab’s Brilliant New Logo
The algorithmic design represents the Media Lab’s first official stab at a coherent identity, and it’s high time. The Lab has transformed from a scruffy operation focused on quaintly enhancing the “digital revolution” into a full-blown brand synonymous with wild experimentation, collaboration, and big-time math geeks. Now, it’s got the graphic design to match. The basic...