Jan 20, 2014 8 Questions With: Antoinette V. Cardenas
Our ongoing effort to bring you an eclectic series of interviews with interesting movers and shakers in the universe put us in touch with Antoinette V. Cardenas, a Creative Agent at LA-based National Forest Design design firm and creative consultancy. Their clients include the likes of Target, Roxy, Puma, and Burton Snowboards. Prior to this role, she worked in brand management and creative consulting for a wide range of sectors, including fashion, music, events, publications, account services, pr, and marketing. For the best sense of what she’s all about, you can always take a look at her Instagram and Tumblr accounts. National Forest has some exciting collaborations set to happen in 2014, along with fresh development on their apparel brand The Times.
What are you currently working on?
I oversee the flow of the day to day at National Forest Design. Mainly I look to assure that the studio, projects and partnerships are well maintained and thrive. Also just finalized edits for a photo documenting gig I had in Kerala (India) back in November. For 2014, my focus will be on expansion within creative culture direction.
How would you describe your job?
It constantly keeps me on my toes, stimulates my eyes and presses my ear to the ground.
What does your average work day look like?
An intermingling of R&D, meetings, numbers, colors, follow thru and behind the scene action…all while loud tunes play, of course!
Where do you find inspiration?
Being an avid people watcher, I manage to find it everywhere especially within travels, beautiful struggle stories and the occasional social.experiment.
What’s the best thing about living and working in LA?
The creativity is quite high on the list. But even higher than that is the leap of faith that so many people I know have taken for themselves. LA certainly knows how to make lucrative moves from their passion.
As a kid, what did you want to be when you grow up?
I wanted to be an interior designer.
What are you reading at the moment?
Proposals, contracts, and Fast Company’s latest issue on secrets of the most productive people.
What’s your favorite post-work destination?
I love a good yoga session or some quality hang time with pals.
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