Oct 23, 2014 Air New Zealand’s “Epic Safety Video”
There’s Southwest Airlines with their creative safety briefings, Virgin America with their fancy, choreographed safety video, and then you have Air New Zealand’s recently self-proclaimed “most epic safety video” inspired by the third and last installment of the Hobbit Trilogy. From a branding and advertising perspective, this is just absolutely brilliant. Air New Zealand gets plenty of exposure for an airline that would typically fly under the radar and the LOTR and Hobbit franchise will remind viewers just how amazing that series was and to go back and watch them ALL over again (think holiday LOTR merch sales…).