Gentaro Soba

Gentaro Soba

Right after last Friday’s #IMPRINTPRESENTS talk with the very talented and endearing, not to mention, down-to-Earth Jeff Hamada, the Imprint team and our bigger sister interTrend family were all treated to a gourmet lunch at the brand new Gentaro Soba location in Downtown LA, in the brand new FIGat7th development. I was not blessed with the innate ability to take amazing photos, but luckily for us, none other than our talented friend Brandon Shigeta was on hand to document the madness. Gentaro Soba is a Tokyo-based buckwheat soba chain, with branding work by Kenya Hara (of AFD and MUJI fame) and interior design work by our previous #IMPRINTPRESENTS speaker Koichi Suzuno of Torafu Architects. Gentaro make fresh buckwheat noodles and tsuyu (dipping sauce) daily. Don’t miss this great addition to LA’s blossoming foodscape! Follow them on Facebook, Instagram, and/or Twitter.

Photo: Brandon Shigeta

Photo: Brandon Shigeta

Photo: Brandon Shigeta

Photo: Brandon Shigeta

Photo: Brandon Shigeta

Photo: Brandon Shigeta

Photo: Brandon Shigeta

Photo: Brandon Shigeta

Photo: Brandon Shigeta

Photo: Brandon Shigeta