Oct 25, 2012 Now this is how you do a PSA – Rainforest Alliance’s “Follow the Frog”
This reminds me a whole lot of All State’s “Mayhem is coming” campaign — which is already genius in itself — but even better, since it’s to save the rain forest instead of, you know, money. Don’t save it – spend it…on the rainforest!
Just follow the frog and you’ll be doing your part to save the rainforest, one coffee purchase at a time. Now, what’s behind the green frog seal? Only farms that meet rigorous sustainability criteria earn the right to use the Rainforest Alliance Certified seal. These criteria address all of the three pillars of sustainability — environmental protection, social equity and economic viability — and farms are evaluated by independent, third-party auditors.