Why relationships trump data

Why relationships trump data

No matter how technologically advanced the world gets, most REAL business gets done in person: at dinner, over drinks or in some type of social environment. I’m a strong believer that nothing can replace the experience of an in-person interaction to determine if a particular individual is legit. Whether it’s getting consumer feedback, building a team, or finding funding you need to be able to uncover the subtleties of a person through some face to face time to gather that raw data.

In the video below, the CEO of Rent the Runway touches up on this philosophy and how building genuine relationships can impact your business. Other speakers include the founder of ZipCar and the co-founder of Flickr.

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Note: video is hosted directly on Inc.